Who I am...

I build brands and the teams that bring them to life.

For 20+ years, I've architected brand identities, guidelines, and the in-house creative infrastructure behind them — taking companies from scattered creative execution to strategic, scalable marketing departments. I've grown teams from 3 to 12, promoted 58% of mine, and created new roles like AI Artist to help people level up. I coach the next generation of creative leaders.

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I was an early champion of AI in creative workflows — not to replace people, but to free them for higher-impact work. Results: 92% lower animation costs, 5,900% more photography output, 4x more TV content at 26% less spend.

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I thrive on taking what exists and making it better, whether that's a brand that's lost its edge or a team ready to scale. Bilingual (English/Spanish), I've led remote creative teams across the U.S., Nicaragua, and Colombia. Always open to connecting with fellow brand and marketing people.